Tell stories that matter.
All great leaders–whether veteran CEOs, new entrepreneurs, change agents or clergy–achieve their success by inspiring others. Inspiring others depends on creating an emotional connection with stakeholders. It’s very often the stories we tell that successfully build such connections.
Drawing on his experience as both an award-winning PBS filmmaker and human rights advocate, Charles Vogl offers this practical and concise guide to teach leaders (and those who aspire to lead) how to present authentic, emotionally resonant stories that specifically serve their leadership roles.
The book distills seven story elements from centuries of wisdom. With these tools, leaders can feel confident that their stories will connect with others and move them to engage with their own talents and resources. Authenticity is so rare in this world that when people hear it, they are touched and will be moved to action in stunning and surprising ways.
“Vogl’s latest book is essential reading for all of us… Truthful storytelling has never been more important than it is now.” —Cynthia Wade, Academy Award Winning Documentary Film Director
“This is a must-read for changemakers. Charles Vogl helps us tell the stories that matter.” —Brittan Heller, Carr Center for Human Rights, Harvard University
“Charles Vogl draws on the work of Joseph Campbell and screenwriter Robert McKee as well as his own deep experience as an activist and filmmaker to define—and break down—the critical elements of how to convey a
good story.” —Vincent Stanley, Patagonia’s long-time chief storyteller